From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024. WFA members can download the data here.

A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.

In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).

Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we began a process to distribute knowledge on the topic among our members.

Meeting overview and agenda from the Media Forum on the 8th of June 2023.

The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.

Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.

The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media Transformation and deliver insights, thought leadership and expertise to WFA’s membership of 150+ global advertisers.