Posts about Media Forum

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July 2022

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
  2. Media Forum Overview – Taking a Deeper Dive into Retail Media
    Event reports
    Marketing structureRetail media & ecommerce

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    WFA

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

    Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"
  3. Media Forum Overview - Global Marketer Week Istanbul 2023
    Event reports
    Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    WFA

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
  4. Media Contract Guidance for Advertisers: Global Best Practice
    Guides & templates

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  5. Media Contract Guidance for Advertisers: Focus on China
    Guides & templates

    Media Contract Guidance for Advertisers: Focus on China

    WFA

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency challenges.

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  6. Media x Sourcing Forum meeting overview (March 2023)
    Event reports
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategyMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    WFA

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  7. An update on the advertisers’ approach to cross-media measurement
    Video
    Cross-media measurement

    An update on the advertisers’ approach to cross-media measurement

    WFA

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.

    Read more about "An update on the advertisers’ approach to cross-media measurement"
  8. WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Press releases
    Global Marketer Week

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    WFA

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
  9. WFA issues Global Media Charter 3.0
    Report
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    WFA

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

    Read more about "WFA issues Global Media Charter 3.0"
  10. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
  11. Spotlight: Reach Curves Gone Rogue
    Video
    Cross-media measurement

    Spotlight: Reach Curves Gone Rogue

    WFA

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"
  12. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  13. Spotlight: Turning D&I into an Accountable Media Metric
    Video
    Inclusive marketingMarketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    WFA

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"
  14. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Video
    Marketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  15. Spotlight: The Next Big Bets
    Video

    Spotlight: The Next Big Bets

    WFA

    Inspiration for the media and marketing agenda in 2023.

    Read more about "Spotlight: The Next Big Bets"
  16. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  17. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmark
    Agency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  18. WFA Benchmark Results: Taking a Deeper Dive into Retail Media
    Benchmark
    Retail media & ecommerce

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    WFA

    Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL Scale

    Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"
  19. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    Inclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  20. WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  21. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmark
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"