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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

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  2. WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
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    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.

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  3. WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
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    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  4. WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
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    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

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  5. Five CMOs with five post lockdown tips
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    Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilities

    Five CMOs with five post lockdown tips

    WFA

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon

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  6. WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  7. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    Camelia Cristache-Podgorean

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  8. WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
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    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  9. WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
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    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  10. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Expert opinionVideo
    Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  11. WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Expert opinionVideo
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    WFA

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  12. WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
    Expert opinionVideo

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA

    David Wheldon speaks with Sir Martin Sorrell

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  13. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Expert opinionVideo
    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  14. Expert opinionVideo
    Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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