Posts about Press releases

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Marketers failing to overcome key barriers to creativity, WFA research
    Press releasesReport
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    WFA

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing 

    Risk averse cultures, short-term-focus and too many decision makers are all key issues

    Read more about "Marketers failing to overcome key barriers to creativity, WFA research"
  2. WFA launches Global Marketer of the Year 2022
    Press releases
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    WFA

    Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

    New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

    Read more about "WFA launches Global Marketer of the Year 2022"
  3. Marketing facing “worst-ever” talent crisis
    Press releasesBenchmarkReport
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Over-specialisation, poor training and talent management key reasons for lack of staff development  

    Read more about "Marketing facing “worst-ever” talent crisis"
  4. Agency rosters face ongoing reform and revamps
    Press releasesReport
    Agency managementMarketing structure

    Agency rosters face ongoing reform and revamps

    WFA

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research

    Read more about "Agency rosters face ongoing reform and revamps"
  5. Press releases
    Advertising & policy

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  6. WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    WFA

    Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences

    Resource provides “ideas to steal” from successful initiatives that companies can adopt

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  7. Explosive eCommerce growth drives need for improved brand and performance integration
    Press releasesBenchmarkReport
    Retail media & ecommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    WFA

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Increasing focus on profit improvements as advertisers evolve their approach

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  8. WFA President’s Awards recognise exceptional industry initiatives around the world
    Press releases
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  9. WFA issues guidance for brands on making credible environmental claims
    Press releasesGuides & templates
    Sustainability

    WFA issues guidance for brands on making credible environmental claims

    WFA

    New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

    Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

    Read more about "WFA issues guidance for brands on making credible environmental claims"
  10. WFA returns to face-to-face events with Global Marketer Week in Athens
    Press releases
    Global Marketer Week

    WFA returns to face-to-face events with Global Marketer Week in Athens

    WFA

    Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend

    Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"
  11. Conny Braams named WFA Global Marketer of the Year 2021
    Press releases
    Global Marketer of the Year

    Conny Braams named WFA Global Marketer of the Year 2021

    WFA

    Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven

    Read more about "Conny Braams named WFA Global Marketer of the Year 2021"
  12. Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
    Press releases
    Sustainability

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    WFA

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26

    Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"
  13. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    WFA

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  14. Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
    NewsPress releases

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    WFA

    Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the digital ecosystem

    Read more about "Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board"
  15. Mondelēz and Sanofi join Planet Pledge
    Expert opinionPress releases
    Brand purposeBrand reputationSustainabilityMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    WFA

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  16. WFA names super seven as shortlist for Global Marketer of the Year 2021
    Press releases
    Global Marketer of the Year

    WFA names super seven as shortlist for Global Marketer of the Year 2021

    WFA

    The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in partnership with The Drum. 

    Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"
  17. EY, Mars and Nomad Foods join WFA’s Planet Pledge
    NewsPress releases
    Advertising & policy

    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    WFA

    National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands

    Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"
  18. Majority of major multinationals now investing in gaming in APAC, WFA research
    Press releasesReport
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    WFA

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last two years

    Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"
  19. Press releasesBenchmark
    Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    WFA

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  20. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    Advertising & policyBrand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

    National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  21. Capability gaps creating significant challenges for large advertisers, WFA research
    Press releasesBenchmark

    Capability gaps creating significant challenges for large advertisers, WFA research

    WFA

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"