Meeting headlines: 1. ‘Not all partnerships are created equal’ - establishing the building blocks for sound global partnerships 2. ‘Disintermediating the agencies?’ - finding the right support infrastructure for your partnership 3. ‘Striking a balance’ - finding the right mix of central, regional and local involvement in your partnerships 4. ‘Modelling the future’ - the long & short modelling strokes required to succeed in an omnichannel world

 Meeting headlines: 1. “Make a deposit NOT a withdrawal” - finding an authentic voice in real-time marketing 2. “Half of social is noise” - finding the tools that deliver business critical insights 3. “Art+science (hand-in-hand)” - key steps to becoming a data driven business

Meeting headlines: 1. “If you're too complicated you can't come to the party” - simplifying programmatic for in-house 2. “The non-pitch pitch” - a new approach to engineering greater media value 3. Global media deals - “knowing when to sign and when not to sign”

 Meeting headlines: 1. “Find the metrics that really matter” - likes ≠engagement 2. “Joining the dots” - integrated agency management 3. “The two people interested in integration: client & customer” - developing stronger partnerships with agencies

 Meeting headlines: 1. “It’s not the data you have, it’s the decisions you want to make” 2. Data-driven marketing: a step-by-step approach 3. Multiscreen marketing: “when agencies crack the revenue model, they’ll sell it to you” 4. Other items & actions