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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA puts view on sustainability to UN Global Compact

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  2. Chinese marketers expect mobile to become a strong offline business driver in 2015/16

    Mobile messaging app use up 305% year on year

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  3. Four global brands join WFA

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  4. AirAsia joins WFA

    First Malaysian company to join, fifth member from APAC

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  5.    Responsible Marketing Committee launched in China

    Responsible Marketing Committee launched in China

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  6. Nigeria appoints new executive committee

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  7. Views from Finland: Challenges of an unknown tomorrow

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  8. British survey shows top CMO priorities

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  9. Chile recognizes corporate commitments to sustainability

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  10. Sweden: 'A' for the win

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  11. WFA recruits new senior staff members

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  12. New Client/Agency contract agreement launched in the UK

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  13. US marketers acquire the Advertising Educational Foundation

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  14. Malaysia: Global Effie Effectiveness Index to be introduced

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  15. Profile from down under: Sunita Gloster

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  16. First country-wide OOH audience measurement tool launched in Pakistan

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  17. Peru scores with "Copa ANDA"

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  18. Unilever's Porter to lead WFA's China MEDIAFORUM

    Unilever's David Porter has been named by the WFA as the first-ever chair of its MEDIAFORUM in China.

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  19. Bob Reaume retires, Judy Davey joins Canadian association

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  20. Peru elects new Executive Board

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  21. Finnish association appoints new chair

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