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Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
An analysis and benchmarking of data safety and risk across the industry
Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
Overview of the Data Ethics Board meeting held on 12 March 2020.
Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
Overview of the Data Ethics Board meeting held on 21 January 2020.
Meeting materials for WFA members.
This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.
This WFA member benchmark covers member usage of Standard Contractual Clauses.
This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.
This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.
Overview of the Sourcing Forum held on December 4th, 2019 in New York.
Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.