Posts about Media governance

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA talks Better Marketing: Platform challenges
    Video
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)

    Read more about "WFA talks Better Marketing: Platform challenges"
  2. Webinar: Independent media advisors
    Video

    Webinar: Independent media advisors

    WFA

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified in the report while focusing on some practical steps brands can consider when considering working with an advisor.

    Read more about "Webinar: Independent media advisors"
  3. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

    Read more about "Media Forum Meeting Overview (April 2018, New York)"
  4. The media transformers?
    Expert opinion
    Media transformation

    The media transformers?

    Matt Green

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

    Read more about "The media transformers?"
  5. Major multinationals go beyond auditing as independent advisor role evolves
    Press releases

    Major multinationals go beyond auditing as independent advisor role evolves

    WFA

    Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs

    Read more about "Major multinationals go beyond auditing as independent advisor role evolves"
  6. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  7. Global marketers making radical changes to media management
    Press releases

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  8. News

    Swiss advertisers launch price/performance index

    WFA

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  9. WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
    Press releases

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    WFA

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

    Read more about "WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role"
  10. Change media management
    Expert opinion
    Global Marketer Week

    Change media management

    Ranji David

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency concerns, criminality, brand safety threats…all are major issues facing global media leaders today.

    Read more about "Change media management"
  11. Benchmark on Scatter vs Upfront: US TV Market
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  12. Press releases
    Global Marketer Week

    WFA Global Marketer Week 2018 to take place in Tokyo

    WFA

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

    Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
  13. Why advertisers are embarking on a process of 'media transformation'
    Expert opinion
    Media transformation

    Why advertisers are embarking on a process of 'media transformation'

    Matt Green

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  14. Benchmark on Media auditor RFP
    Benchmark

    Benchmark on Media auditor RFP

    WFA

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.

    Read more about "Benchmark on Media auditor RFP"
  15. Webinar on ANA/K2 transparency investigation: findings and recommendations
    Video

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    WFA, Ebiquity

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2 investigation.

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  16. Webinar: Driving digital transformation through social newsrooms
    Video

    Webinar: Driving digital transformation through social newsrooms

    WFA, Brilliant Noise

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies.

    Read more about "Webinar: Driving digital transformation through social newsrooms"
  17. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  18. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

    Read more about "Benchmark on splitting strategic media planning from buying"
  19. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

    Read more about "Survey on media management in the US"
  20. WFA Media Charter (2008)
    Guides & templatesReport

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
    • It is intended to be used as a guide on the subject for advertisers
    • It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.
    Read more about "WFA Media Charter (2008)"