David Wheldon, WFA President, CMO RBS

One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.

Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*

ANDA Peru holds annual associates luncheon

90% are reviewing contracts to secure greater control

What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward to.

Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.

The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable insights to inform unifying marketing ideas.

‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations, and our content has concentrated on helping members to learn from one another.

2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.