Posts about National Advertiser Associations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. University students in Spain win big for effective advertising pitches
    News

    University students in Spain win big for effective advertising pitches

    WFA

    AEA announces winners of effectiveness programme to inspire new marketing talent

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  2. Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    WFA

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

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  3. ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    News

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    WFA

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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  4. The Philippines celebrates courage and optimism in brand marketing
    News

    The Philippines celebrates courage and optimism in brand marketing

    WFA

    McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers during the pandemic

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  5. Pakistan association welcomes first female chair
    News

    Pakistan association welcomes first female chair

    WFA

    Zeelaf Munir is the new chairperson of PAS

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  6. Advertising & policy

    GARM x National Associations partnership meeting

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021.

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  7. Advertising & policy

    Webinar: How national associations can get involved in GARM

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media (GARM) to improve brand and consumer safety.

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  8. WFA launches Latin American guide to diversity and representation through the creative process
    NewsGuides & templatesCase studies
    Advertising & policyInclusive marketing

    WFA launches Latin American guide to diversity and representation through the creative process

    WFA

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  9. News
    Advertising & policy

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM Nordic seeks to improve digital safety in the Nordic region.

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  10. Canadian association appoints lead for cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    Canadian association appoints lead for cross-media measurement initiative

    WFA

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

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  11. Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    News
    Advertising & policyInclusive marketing

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    WFA

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

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  12. Kenyan association launches mentorship programme for marketers and students
    News

    Kenyan association launches mentorship programme for marketers and students

    WFA

    New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry

    Read more about "Kenyan association launches mentorship programme for marketers and students"
  13. Italian association appoints new Director General
    News

    Italian association appoints new Director General

    WFA

    Raffaele Pastore is the new Director General of UPA

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  14. Paraguay association welcomes first female president
    News

    Paraguay association welcomes first female president

    WFA

    Patricia Toyotoshi is the new president of CAP

    Read more about "Paraguay association welcomes first female president"
  15. In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
    Expert opinion

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

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  16. In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
    Expert opinion

    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    Ľubomír Tuchscher

    Meet Ľubomír Tuchscher, Executive Director of SZZV

    Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"
  17. Slovenian association launches international internship programme for young creatives
    News

    Slovenian association launches international internship programme for young creatives

    WFA

    New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of Mastercard

    Read more about "Slovenian association launches international internship programme for young creatives"
  18. ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    News
    Advertising & policy

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    WFA

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation

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  19. Swedish advertisers create industry standard for marketing effectiveness
    News
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    WFA

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

    Read more about "Swedish advertisers create industry standard for marketing effectiveness"
  20. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    WFA

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  21. US ad industry sees significant growth in supplier diversity
    News
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    WFA

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

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