Posts about Sustainability

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA launches framework to help marketers lead on climate change challenge
    News
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    WFA

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  2. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  3. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"
  4. Case studies pending
    Case studies
    Sustainability

    Case studies pending

    WFA

    See what's coming up next

    Read more about "Case studies pending"
  5. Volvo - Climate Change Crash test
    Case studies
    Advertising & policySustainability

    Volvo - Climate Change Crash test

    WFA

    Ensuring safety inside and outside of the car.

    Read more about "Volvo - Climate Change Crash test"
  6. Case studies pending
    Case studies
    Sustainability

    Case studies pending

    WFA

    Check back soon!

    Read more about "Case studies pending"
  7. Nike - Sneakerheads 4 Sustainability
    Case studies
    Sustainability

    Nike - Sneakerheads 4 Sustainability

    WFA

    Hot sneakers, cool planet

    Read more about "Nike - Sneakerheads 4 Sustainability"
  8. LEGO - Hit Replay
    Sustainability

    LEGO - Hit Replay

    WFA

    Sustainbility is child's play, really!

    Read more about "LEGO - Hit Replay"
  9. Diageo - Drink sustainably
    Case studies
    Sustainability

    Diageo - Drink sustainably

    WFA

    Looking ahead to a more sustainable future

    Read more about "Diageo - Drink sustainably"
  10. adidas - Flotsam to fashion
    Case studies
    Sustainability

    adidas - Flotsam to fashion

    WFA

    Fashion that is anything but trashy

    Read more about "adidas - Flotsam to fashion"
  11. Danone - Integrating sustainability
    Case studies
    Sustainability

    Danone - Integrating sustainability

    WFA

    Healthy food, healthy planet, healthy company

    Read more about "Danone - Integrating sustainability"
  12. Mastercard - Card-carrying tree lovers
    Case studies
    Sustainability

    Mastercard - Card-carrying tree lovers

    WFA

    Partnering for the planet? Priceless!

    Read more about "Mastercard - Card-carrying tree lovers"
  13. Mars - Adopt away!
    Case studies
    Sustainability

    Mars - Adopt away!

    WFA

    Finding forever homes for furry friends

    Read more about "Mars - Adopt away!"
  14. VW - Online and environmentally friendly
    Case studies
    Sustainability

    VW - Online and environmentally friendly

    WFA

    Surfing sensibly, driving sustainability

    Read more about "VW - Online and environmentally friendly"
  15. IKEA - B(l)ack Friday
    Case studies
    Advertising & policySustainability

    IKEA - B(l)ack Friday

    WFA

    Reuse, recycle, rebate!

    Read more about "IKEA - B(l)ack Friday"
  16. CMO Forum meeting overview (March 2021)
    Event reports
    Agency managementMarketing strategyMarketing structureSustainabilityCMO ForumMarketing strategy

    CMO Forum meeting overview (March 2021)

    WFA

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"
  17. Spotlight on sustainability around the world
    Video
    Advertising & policySustainabilityMarketing operations

    Spotlight on sustainability around the world

    WFA

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.

    Read more about "Spotlight on sustainability around the world"
  18. Report
    Advertising & policySustainability

    WFA Whitepaper on marketing and sustainability

    WFA

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  19. European Commission plans to tackle green claims in advertising
    Report
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    WFA

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  20. Can marketing help drive a more sustainable future for our planet?
    Expert opinion
    Sustainability

    Can marketing help drive a more sustainable future for our planet?

    Will Gilroy

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views. 

    Read more about "Can marketing help drive a more sustainable future for our planet?"
  21. UK ad industry launches initiative to tackle climate emergency
    News
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    WFA

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"