Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
CreativityMarketing technologyAIMarketing technologyKnowledge Spotlight: Creative perspectives for advertising on Meta platforms
Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Digital policyMarketing technologyAIMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
-
CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
AI
Knowledge Spotlight: 2024 Media trends in Asia Pacific
Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
CreativityAI
Knowledge Spotlight: Supercharging creativity
Read more about "Knowledge Spotlight: Supercharging creativity"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technologyWFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
-
Knowledge Spotlight: Social Commerce
Read more about "Knowledge Spotlight: Social Commerce"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
-
Knowledge Spotlight: Influencers and KOLs
Read more about "Knowledge Spotlight: Influencers and KOLs"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Knowledge Spotlight: Advanced/Connected TV
Read more about "Knowledge Spotlight: Advanced/Connected TV"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Knowledge Spotlight: Agency Briefing
Read more about "Knowledge Spotlight: Agency Briefing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Knowledge Spotlight: Inventory or proprietary media
Read more about "Knowledge Spotlight: Inventory or proprietary media"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
CreativityContent marketing
Knowledge spotlight: Creating persona-driven content
Read more about "Knowledge spotlight: Creating persona-driven content"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
CreativityContent marketing
Knowledge spotlight: Rooting creativity in culture
Read more about "Knowledge spotlight: Rooting creativity in culture"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Digital policyMarketing technologyAIMarketing technologySpotlight: Uncovering agency use of generative AI
Read more about "Spotlight: Uncovering agency use of generative AI"A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
-
Brand purposeCreativityContent marketing
Knowledge spotlight: Creative mindset 101
Read more about "Knowledge spotlight: Creative mindset 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
-
Content marketingMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
