Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Loving lockdown
    Expert opinion
    Marketing structureCMO ForumMarketing operations

    Loving lockdown

    Rob Dreblow

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.

    Read more about "Loving lockdown"
  2. CMO Forum meeting overview (July 2020)
    Event reports
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (July 2020)

    WFA

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
  3. Survey: Shifting from physical to virtual events
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Survey: Shifting from physical to virtual events

    WFA

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  4. CMO lockdown learnings: how marketing can boost your brand
    Expert opinion
    Brand reputationCMO Forum

    CMO lockdown learnings: how marketing can boost your brand

    WFA

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

    Read more about "CMO lockdown learnings: how marketing can boost your brand"
  5. WFA makes new appointments to APAC Leadership team
    Press releases
    CMO Forum

    WFA makes new appointments to APAC Leadership team

    WFA

    Senior Coca-Cola and GSK executives to take key roles for region

    Read more about "WFA makes new appointments to APAC Leadership team"
  6. Capability Forum Overview (June, 2020)
    Event reports
    CMO ForumMarketing capabilities

    Capability Forum Overview (June, 2020)

    WFA

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

    Read more about "Capability Forum Overview (June, 2020)"
  7. CMO Forum meeting overview (June 2020)
    Event reports
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (June 2020)

    WFA

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  8. Benchmark: Inclusive events for people with disabilities
    Benchmark
    CMO Forum

    Benchmark: Inclusive events for people with disabilities

    WFA

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

    Read more about "Benchmark: Inclusive events for people with disabilities"
  9. Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Video
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    WFA

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  10. Benchmark: Recommended global social media agencies
    Benchmark
    Agency managementInfluencer marketingMarketing structureCMO Forum

    Benchmark: Recommended global social media agencies

    WFA

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  11. CMO Forum meeting overview (April 2020)
    Event reports
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (April 2020)

    WFA

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
  12. Webinar+: Customer Experience in the New Normal
    Video
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    WFA

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

    Read more about "Webinar+: Customer Experience in the New Normal"
  13. Webinar: An advertiser's guide to OTT media in APAC
    Video
    Marketing effectivenessCMO ForumMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    WFA

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  14. Benchmark: Recommended agencies for facilitating product reviews and rating
    Benchmark
    Retail media & ecommerceCMO Forum

    Benchmark: Recommended agencies for facilitating product reviews and rating

    WFA

    This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.

    Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"
  15. Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Video
    Marketing effectivenessCMO Forum

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    WFA, Ebiquity

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  16. In conversation with WFA's Global Marketer of the Year 2019
    Expert opinion
    Global Marketer of the YearCMO Forum

    In conversation with WFA's Global Marketer of the Year 2019

    WFA

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future. 

    Read more about "In conversation with WFA's Global Marketer of the Year 2019"
  17. L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
    Press releases
    Global Marketer of the YearCMO Forum

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    WFA

    Award celebrates marketers who have been truly making a difference in 2019. More at http://wfanet.org/globalmarketerof2019

    Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"
  18. Benchmark: Creative agencies in EMEA and APAC
    Benchmark
    CreativityCMO Forum

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  19. WFA Global Marketing Effectiveness report
    Report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    WFA, Ebiquity

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  20. Benchmark: Recommended tools and partners for influencer marketing
    Benchmark
    Influencer marketingCMO Forum

    Benchmark: Recommended tools and partners for influencer marketing

    WFA

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  21. WFA Influencer marketing survey
    BenchmarkReport
    Influencer marketingCMO Forum

    WFA Influencer marketing survey

    WFA

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.

    Read more about "WFA Influencer marketing survey"