Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Advertising & policyInclusive marketingUnstereotype Alliance launches Argentina chapter
Read more about "Unstereotype Alliance launches Argentina chapter"Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in Advertising (MEP) as allies
-
Inclusive marketingSurvey finds poor mental health among industry workers
Read more about "Survey finds poor mental health among industry workers"NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying meltal health condition of many marketing professionals.
-
Inclusive marketingSustainabilityMarketing capabilitiesUsing media to drive positive impact
Read more about "Using media to drive positive impact"Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.
-
Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
-
Inclusive marketingInsight & Strategy: Real Birth Announcements
Read more about "Insight & Strategy: Real Birth Announcements"Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign
This article was originally published in Contagious I/O on 13 December 2021
-
Inclusive marketingDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
-
Advertising & policyInclusive marketingWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process
-
Advertising & policyInclusive marketingWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
-
Advertising & policyInclusive marketingUnstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
-
Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
-
Advertising & policyInclusive marketingLaunch event: Diversity and Inclusion in Marketing Trends Report
Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
-
Advertising & policyInclusive marketingWFA publishes final DEI Census results
Read more about "WFA publishes final DEI Census results"Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees. That’s one of the startling findings in the full analysis of WFA’s Global DEI Census.
-
Advertising & policyInclusive marketingFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as most common forms of discrimination
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
APAC markets perform marginally better against the global average for discrimination reported on basis of age and family status but slightly worse when it comes to negative behaviours, particularly reported by female respondents.
-
Advertising & policyMarketing strategyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operationsMarketing strategyCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
-
Inclusive marketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
-
Inclusive marketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
-
Advertising & policyInclusive marketingCase study| Cadbury Celebrations: #MyFirstRakhi
Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This article was originally published in Contagious I/O on 20 August 2021
-
Advertising & policyInclusive marketingInsight & Strategy | Chanel 4: Super. Human.
Read more about "Insight & Strategy | Chanel 4: Super. Human."How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage
This article was originally published in Contagious I/O on 3 September 2021
-
Advertising & policyInclusive marketing
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
-
Advertising & policyInclusive marketingInsight & Strategy: Naming the Invisible by Digital Birth Registration
Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally published in Contagious I/O on 4 October 2021
