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Marketing structureMarketing capabilitiesWhat does 2019 hold for marketers?
Read more about "What does 2019 hold for marketers?"Advertiser associations around the world share their thoughts.
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Marketing effectivenessMarketing capabilitiesStudents compete in marketing effectiveness awards in Spain
Read more about "Students compete in marketing effectiveness awards in Spain"AEA launches university programme
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Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurementBenchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing procurementMarketing strategySourcing Forum Meeting Overview NY December 2018
Read more about "Sourcing Forum Meeting Overview NY December 2018"The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions, procurement as change agents and metrics modernization.
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Marketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
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CreativityMarketing strategyMarketing capabilitiesMarketing strategyFashion brand Diesel wins Golden Drum 2018
Read more about "Fashion brand Diesel wins Golden Drum 2018"The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden Drum International Festival of Creativity that aims to gather and inspire both established and young European creatives.
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CreativityMarketing capabilitiesCreativity is more important than data, say four out of 10 Norwegian advertisers
Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"Big Advertiser Report findings released at ANFO’s annual conference
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Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyThe Road to Content Excellence
Read more about "The Road to Content Excellence"The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.
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Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on sourcing talent
Read more about "Benchmark on sourcing talent"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy
Survey on Influencer Marketing
Read more about "Survey on Influencer Marketing"WFA member survey. For additional details, please log in.
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Agency managementRetail media & ecommerceMarketing capabilities
Benchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing capabilitiesMarketing organisationBenchmark: Sourcing production consultants
Read more about "Benchmark: Sourcing production consultants"This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
Read more about "Survey on Global internal media structure & organisation"WFA member survey. For additional details, please log in.
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Marketing strategyCMO ForumMarketing capabilitiesMarketing strategyFive CMO lessons from Cannes
Read more about "Five CMO lessons from Cannes"While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.
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Media & analyticsMarketing structureCMO ForumMarketing capabilities
Survey Results: Marketing Capability Programmes
Read more about "Survey Results: Marketing Capability Programmes"WFA member survey. For additional details, please log in.
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Marketing procurementMarketing capabilitiesMarketing procurement
Recommended law firms with media contract drafting experience
Read more about "Recommended law firms with media contract drafting experience"WFA member benchmark. For additional details, please log in.
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Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.
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Marketing procurementMarketing capabilitiesMarketing procurement
Benchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
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Marketing structureMarketing capabilitiesMarketing operationsWFA breaks down walls between Insights and Media
Read more about "WFA breaks down walls between Insights and Media"Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
