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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Three of 2016's most contagious ideas

    Three of 2016's most contagious ideas

    It was a full house at Most Contagious 2016 in London in December.

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  2. New beginnings: UAE association relaunched

    WFA News

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  3. Greek advertisers warn against era of digital Darwinism

    WFA News

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  4. Japanese association launches digital media committee

    WFA News

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  5. Kenyan advertisers reward the best in marketing

    WFA News

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  6. Australian association welcomes new Board

    WFA News

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  7. Moroccan advertisers hold largest digital gathering in Africa

    WFA News

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  8. A golden night for advertising in Paraguay

    WFA News

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  9. Uruguay honours advertising's most talented

    WFA News

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  10.    The odd couple
    Agency management

    The odd couple

    How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together

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  11. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates the centennial of incorporation of the Association of Canadian Advertisers

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  12. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates the centennial of incorporation of the Association of Canadian Advertisers

    Read more about "WFA announces first speakers for Global Marketer Week"
  13. Global brands consolidate ad server rosters

    Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

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  14. Global brands consolidate ad server rosters

    Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

    Read more about "Global brands consolidate ad server rosters"
  15. Zimbabwe association welcomes new president

    WFA News

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  16. US multicultural marketing alliance formed

    WFA News

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  17. Australian association releases media transparency guidelines

    WFA News

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  18. Denmark rewards 'true' advertising

    WFA News

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  19. All eyes on programmatic in Norway

    WFA News

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  20.    Slovenia's new Golden Drum seeks to inspire

    Slovenia's new Golden Drum seeks to inspire

    WFA News

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  21. Nigerians award marketing excellence

    WFA News

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