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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Advertising & policy

    GARM x National Associations partnership meeting

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021.

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  2. Advertising & policy

    Webinar: How national associations can get involved in GARM

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media (GARM) to improve brand and consumer safety.

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  3. News
    Advertising & policy

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM Nordic seeks to improve digital safety in the Nordic region.

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  4. New research suggests marketers lag corporate progress on the sustainability journey
    Report
    Marketing strategySustainabilityMarketing strategy

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey.

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  5. Press releases
    Advertising & policyGlobal Marketer Week

    GARM launches its first-ever measurement report for digital brand safety

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing harmful content from ad-supported media.

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  6. News
    Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM framework to help combat harmful content.

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  7. Expert opinion
    Advertising & policy

    Industry experts on the next steps for brand safety

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.

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  8. Global Marketing Procurement: 2020 and beyond
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Marketing Procurement: 2020 and beyond

    WFA

    The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.

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  9. WFA and platforms make major progress to address harmful content
    Press releases
    Advertising & policy

    WFA and platforms make major progress to address harmful content

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.

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  10. Brand safety in the COVID-19 era
    Expert opinion
    Advertising & policy

    Brand safety in the COVID-19 era

    Rob Rakowitz

    Please note that GARM was discontinued on August 8 2024. See more here.

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.

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  11. Cannes 2019 Wrap
    Report
    Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap

    WFA

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.

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  12. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.

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