Posts about Sustainability

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. EU Consultation on consumer policy: WFA responses and key messages
    Report
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    WFA

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

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  2. Sustainability and procurement
    Expert opinion
    Marketing procurementInclusive marketingSustainabilityMarketing procurement

    Sustainability and procurement

    Laura Forcetti

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

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  3. UK ad industry launches initiative to eliminate negative environmental impact of production
    News
    Brand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    WFA

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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  4. Sourcing Forum meeting overview (September 2020)
    Event reports
    Marketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (September 2020)

    WFA

    Overview of the Sourcing Forum held remotely on September 4, 2020.

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  5. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

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  6. French update programme to make marketing FAIReR
    News
    Advertising & policyInclusive marketingSustainability

    French update programme to make marketing FAIReR

    WFA

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

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