Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe

Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.

RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom came to our quarterly meetings in Brussels to address the issues of highest priority to brand owners.

Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right time.

2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.

2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.

Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.

Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

The digital economy has given rise to Google, Apple, Facebook and Amazon.