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Agency managementCMO Forum Meeting Overview Cannes June 2018
Read more about "CMO Forum Meeting Overview Cannes June 2018"The following is a summary of discussions between our 20 CMOs on evolving partnerships during the CMO Forum in Cannes.
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Agency managementMarketing procurementMarketing procurementBenchmark on Production Pre-payments
Read more about "Benchmark on Production Pre-payments"WFA member benchmark. For additional details, please log in.
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Agency managementCódigo de buenas prácticas en licitaciones de agencias de publicidad (PERU)
Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de Publicidad promoviendo las mejores prácticas dentro de un clima de confianza, respeto mutuo y libre competencia.
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Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy
Survey on Influencer Marketing
Read more about "Survey on Influencer Marketing"WFA member survey. For additional details, please log in.
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Agency managementCMO ForumNotes from the beach: the evolution of partnerships
Read more about "Notes from the beach: the evolution of partnerships"No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.
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Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertisingGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategySurvey on The Future of Agency Rosters
Read more about "Survey on The Future of Agency Rosters" -
Agency managementRetail media & ecommerceMarketing capabilities
Benchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
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Agency managementAgency Family Tree: Global, APAC and China
Read more about "Agency Family Tree: Global, APAC and China" -
Agency managementMarketing capabilitiesMarketing organisationBenchmark: Sourcing production consultants
Read more about "Benchmark: Sourcing production consultants"This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.
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Trends & forecastsAgency managementMarketing structureMergers & Acquisitions 2017
Read more about "Mergers & Acquisitions 2017"This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Marketing Procurement Category Tree
Read more about "Marketing Procurement Category Tree"WFA member survey. For additional details, please log in.
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Agency managementMedia & analytics
Benchmark on recommended Digital Analytics Agencies
Read more about "Benchmark on recommended Digital Analytics Agencies"WFA member benchmark. For additional details, please log in.
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
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Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy
Survey on Social Media & Social Content Management 2017
Read more about "Survey on Social Media & Social Content Management 2017"WFA member survey. For additional details, please log in.
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Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement
Benchmark on recommended influencer agencies
Read more about "Benchmark on recommended influencer agencies"WFA member benchmark. For additional details, please log in.
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Agency management
Clients make progress on integration but agencies point up familiar failings
Read more about "Clients make progress on integration but agencies point up familiar failings"Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
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Agency managementHow does your agency rate your brief?
Read more about "How does your agency rate your brief?"One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.
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Agency managementCMO ForumMarketing organisation
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing strategyCMO ForumMarketing strategy
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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Agency managementWebinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
