Posts about CMO Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. See the six shortlisted nominees for WFA Global Marketer of the Year
    Expert opinion
    Global Marketer of the YearCMO Forum

    See the six shortlisted nominees for WFA Global Marketer of the Year

    WFA

    The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.

    Read more about "See the six shortlisted nominees for WFA Global Marketer of the Year"
  2. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  3. 7 things to keep in mind when designing for integration
    Expert opinion
    CMO ForumDigital media transformation

    7 things to keep in mind when designing for integration

    Julia Kraft

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager

    Read more about "7 things to keep in mind when designing for integration"
  4. KPIs to consider when buying on TV in the MEA region
    Benchmark
    CMO Forum

    KPIs to consider when buying on TV in the MEA region

    WFA

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  5. Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Press releasesReport
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    WFA

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  6. WFA President and CEO acknowledged for helping shape the digital industry
    News
    CMO ForumDigital media transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    WFA

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts

    Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
  7. Webinar: Designing for integration
    Video
    CMO Forum

    Webinar: Designing for integration

    WFA

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM, how the best organisations deliver effective integrated communication at scale and at pace

    Read more about "Webinar: Designing for integration"
  8. Recommended law firms with global agency contract drafting experience
    Benchmark
    CMO Forum

    Recommended law firms with global agency contract drafting experience

    WFA

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  9. Designing for integration: Global marketing communications organisation research
    Report
    Agency managementCMO Forum

    Designing for integration: Global marketing communications organisation research

    WFA

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.

    Read more about "Designing for integration: Global marketing communications organisation research"
  10. Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    WFA, 2CV, Branded

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  11. Webinar: More effective agency management
    BenchmarkVideo
    Agency managementCMO Forum

    Webinar: More effective agency management

    WFA, The Observatory

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.

    Read more about "Webinar: More effective agency management"
  12. Effective Agency Management
    BenchmarkReport
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  13. Why humility is more critical than ever for effective leadership
    Expert opinion
    Marketing structureCMO Forum

    Why humility is more critical than ever for effective leadership

    Rob Dreblow

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples

    Read more about "Why humility is more critical than ever for effective leadership"
  14. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  15. CMO Forum meeting overview (June 2019)
    Event reports
    Marketing strategyMarketing structureCannes LionsCMO ForumMarketing operationsMarketing strategy

    CMO Forum meeting overview (June 2019)

    WFA

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

    Read more about "CMO Forum meeting overview (June 2019)"
  16. WFA launches The State of Advertising report
    Press releases
    Brand reputationCMO Forum

    WFA launches The State of Advertising report

    WFA

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  17. Recommended global production/implementation agency
    Benchmark
    CMO Forum

    Recommended global production/implementation agency

    WFA

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"
  18. People + Purpose = Performance
    Expert opinion
    Global Marketer WeekCMO Forum

    People + Purpose = Performance

    Julia Kraft

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

    Read more about "People + Purpose = Performance"
  19. Benchmark on launch strategies
    Benchmark
    Marketing strategyCMO ForumMarketing operationsMarketing strategy

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"
  20. Benchmark on shifting consumer behavior in Germany
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on shifting consumer behavior in Germany

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on shifting consumer behavior in Germany"
  21. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"