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Global Marketer WeekWFA helps drive industry-led Advertising Standards across APEC
Read more about "WFA helps drive industry-led Advertising Standards across APEC"WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam
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Global Marketer Week
WFA helps organise APEC ad standards conference
Read more about "WFA helps organise APEC ad standards conference"The goal is to drive the development of industry standards across APEC economies
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Global Marketer WeekChange media management
Read more about "Change media management"Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency concerns, criminality, brand safety threats…all are major issues facing global media leaders today.
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Global Marketer WeekPresident's AwardsWinners of the WFA President’s Awards 2017
Read more about "Winners of the WFA President’s Awards 2017"WFA holds President’s Awards at Global Marketer Week in Toronto
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Global Marketer Week
Highlights from the National Associations Council in Toronto
Read more about "Highlights from the National Associations Council in Toronto"WFA holds annual National Associations Council on the last day of Global Marketer Week 2017
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Global Marketer WeekCanadians celebrate 100th anniversary
Read more about "Canadians celebrate 100th anniversary"29 March marks the 100th anniversary of the Association of Canadian Advertisers
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Global Marketer Week
WFA Global Marketer Week 2018 to take place in Tokyo
Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
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Global Marketer Week
Global marketers committed to increase online ad spend
Read more about "Global marketers committed to increase online ad spend"Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics
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Global Marketer WeekState of the Union at Global Marketer Week 2017
Read more about "State of the Union at Global Marketer Week 2017"David Wheldon, WFA President, CMO RBS
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB
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Global Marketer WeekMars, Unilever and Lego leading public affairs session at Global Marketer Week
Read more about "Mars, Unilever and Lego leading public affairs session at Global Marketer Week"Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy challenges facing brand marketers today.
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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
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Global Marketer WeekMarketing procurementMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
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Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe
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Digital policyGlobal Marketer WeekCoalition for Better Ads releases initial Better Ads standards in North America and Europe
Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards
Read more about "WFA statement on Coalition for Better Ads standards"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*
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Digital policyGlobal Marketer WeekTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Global Marketer Week
EU Pledge announces enhancements
Read more about "EU Pledge announces enhancements"EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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Global Marketer Week
5 public affairs predictions for 2017
Read more about "5 public affairs predictions for 2017"What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
