Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
CreativityWebinar: Contagious presents Cannes Deconstructed 2019
Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
-
Inclusive marketingWFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
-
Inclusive marketingDeclaración para una Publicidad Progresiva
Read more about "Declaración para una Publicidad Progresiva"La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad
-
Advertising & policyBelgium unveils Digital Ad Trust label
Read more about "Belgium unveils Digital Ad Trust label"New initiative certifies websites that commit to responsible advertising practices
-
Norway forms influencer marketing self-regulatory group
Read more about "Norway forms influencer marketing self-regulatory group"New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers
-
Media & analyticsBlockchain can create more efficiency and transparency in digital marketing, according to German study
Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"New OWM study emphasises need for industry-wide stakeholder involvement
-
Agency managementItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
-
Influencer marketingThe Netherlands publishes influencer marketing guide and checklist
Read more about "The Netherlands publishes influencer marketing guide and checklist"New white paper produced by bvA’s taskforce on influencer marketing
-
CreativityBetter marketing takes centre stage in Finland
Read more about "Better marketing takes centre stage in Finland"MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
-
Advertising Council in Turkey launched
Read more about "Advertising Council in Turkey launched"Council holds first meeting in Ankara
-
In the spotlight: MAZ Zimbabwe’s Gillian Rusike
Read more about "In the spotlight: MAZ Zimbabwe’s Gillian Rusike"Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)
-
Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.
-
In the spotlight: UBA Belgium’s Chris Van Roey
Read more about "In the spotlight: UBA Belgium’s Chris Van Roey"Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)
-
Spanish launch guide to improve online user experience
Read more about "Spanish launch guide to improve online user experience"New guide offers practical advice to improve perception of digital advertising
-
Finnish association changes its name
Read more about "Finnish association changes its name"Mainostajien Liitto renames itself to Marketing Finland
-
Slovak brands association merges with industry coalition on packaging and environment
Read more about "Slovak brands association merges with industry coalition on packaging and environment"SZZV assumes leadership of merged associations
-
Nigerians address business growth in a volatile economy
Read more about "Nigerians address business growth in a volatile economy"ADVAN gathers local CMOs to tackle industry challenges
-
Filipinos celebrate brands that “get personal”
Read more about "Filipinos celebrate brands that “get personal”"Levi’s Philippines win Grand PANAta Award
-
Advertising & policyWFA announces plans to launch the Polish Advertisers Association
Read more about "WFA announces plans to launch the Polish Advertisers Association"Polish Advertisers Association aims to launch by end of 2020
-
Advertising & policyDigital policyWebinar: Estándares Publicitarios no Intrusivos
Read more about "Webinar: Estándares Publicitarios no Intrusivos"Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de Publicidad No Intrusiva, por qué son importantes, qué necesitan saber para seguir avanzando a medida que los estándares se globalizan y futuros desarrollos
-
Advertising & policyDigital policyWebinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
Read more about "Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams"Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media Performance, Ebiquity will take us through some of the key elements of online advertising and answer some of the biggest questions which tend to emerge during policy discussions on the topic.
