Posts about Marketing capabilities

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on digital marketing training methods
    Benchmark
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA

    WFA benchmark conducted for a member looking for digital marketing training methods.

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  2. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

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  3. Survey on digital recruitment agencies used by clients
    Benchmark
    Agency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    WFA

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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