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Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
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Benchmark: Sourcing approach to agency pitch
Read more about "Benchmark: Sourcing approach to agency pitch"This WFA member benchmark examined the current sourcing approach to agency pitch.
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Retail media & ecommerceGlobal eCommerce and Marketing - Delivering a Successful Strategy
Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
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Marketing procurementMarketing structureMarketing procurementBenchmark: Global Category Management – Influencer Marketing
Read more about "Benchmark: Global Category Management – Influencer Marketing"This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurementMarketing structureMarketing procurementBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurementMarketing procurementBenchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurementMarketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurementMarketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
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Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
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Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
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Advertising & policyMarketing structure
Survey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Brand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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Benchmark: Definition, target setting and tracking of savings
Read more about "Benchmark: Definition, target setting and tracking of savings"This WFA member benchmark examined how clients define, set targets and track savings
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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Marketing procurementMarketing procurementWFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the industry
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Advertising & policy7 partner predictions for 2022
Read more about "7 partner predictions for 2022"Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead
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Benchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.
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Benchmark: Tech & tools in marketing procurement
Read more about "Benchmark: Tech & tools in marketing procurement"This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.
