WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

This WFA member benchmark examined the category management of Market Research & Insights

The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

This WFA member benchmark examined how clients define, set targets and track savings

Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead

This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.