Posts about Marketing technology

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on supporting ecommerce with digital marketing
    Benchmark
    Marketing technologyMarketing technologyMedia transformation

    Benchmark on supporting ecommerce with digital marketing

    WFA

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  2. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"