Posts about Marketing technology

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Survey on the Future of Programmatic Media
    Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

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  2.    Web Summit 2017 in 10 tweets
    Brand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  3.    Benchmark on Ad pre-testing
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  4.    Survey on Global Ad Viewability & Ad Fraud levels
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  5.    Recommendations to master data & tech (2017)
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

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  6.    Considerations on the road to digital transformation (2017)
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  7.    Survey on Digital Transformation
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

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  8.    Benchmark on supporting ecommerce with digital marketing
    Marketing technologyMarketing technologyMedia transformation

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  9.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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