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WFA member survey. For additional details, please log in.
Some soundbites for marketers from this year’s Web Summit in Lisbon
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WFA member benchmark. For additional details, please log in.
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
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The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.