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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Venezuelan awards judged by neuromarketing

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  2. Chile honours significant contributions to marketing

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  3. Spanish advertisers celebrate advertising effectiveness

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  4. WFA recruits digital governance lead

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  5. International Council on Ad Self-Regulation launched

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  6.    Five ways Insights can get closer to marketing

    Five ways Insights can get closer to marketing

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.

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  7. LATAM advertisers get inspired in Cartagena

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  8. Malaysia and Pakistan join forces to drive single TV rating currency

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  9. French association turns 100

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  10. South African association appoints new CEO

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  11. In the spotlight: Ximena Camacho and ANDA Bolivia

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  12. A great day for advertising in Norway

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  13. Swedish advertisers explore children's views on advertising

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  14. Finland celebrates Advertising Day

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  15. German advertisers seek transparency in online advertising

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  16. Barclays' Elinor Bateman to lead WFA's new Insight forum

    Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.

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  17. Barclays' Elinor Bateman to lead WFA's new Insight forum

    Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.

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  18. Philippine association names new Executive Director

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  19. Indian advertisers appoint new chairman

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  20. Venezuelan association elects new president and Board

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  21. Malaysian advertisers tackle ad fraud

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