Posts about Policy Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  2.    Revised AVMSD: Extension of product placement rules to UGC
    Advertising & policy

    Revised AVMSD: Extension of product placement rules to UGC

    WFA discussion paper on the revised Audiovisual Media Services Directive

    Read more about "Revised AVMSD: Extension of product placement rules to UGC"
  3.    Alcohol Marketing: literature review
    Advertising & policy

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

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  4.    RAC Programme Meeting Overview (February 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"
  5.    Webinar: The future of cookies and digital advertising
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  6.    EU ePrivacy Regulation: WFA briefing, February 2020
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  7.    PAG Meeting Overview (February 2020, Brussels)
    Advertising & policyDigital policyAd tech

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.

    Read more about "PAG Meeting Overview (February 2020, Brussels)"
  8.    WFA Priorities for the AVMSD Transposition
    Advertising & policyDigital policy

    WFA Priorities for the AVMSD Transposition

    This document lays out key WFA priorities for the AVMSD Transposition.

    Read more about "WFA Priorities for the AVMSD Transposition"
  9.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

    Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"
  10.    DGX Benchmark: Standard Contractual Clauses
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  11.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  12.    Webinar: California Consumer Privacy Act - insights for advertisers
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  13.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  14.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  15.    Joint business statement on the proposal on collective redress in view of Council general approach
    Advertising & policy

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

    Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"
  16.    PAG Meeting Overview (September 2019, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  17.    Joint advertising industry position paper on collective redress
    Advertising & policy

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"
  18.    State of Play: Gambling Advertising in the EU | Last update: July 2019

    State of Play: Gambling Advertising in the EU | Last update: July 2019

       

    Read more about "State of Play: Gambling Advertising in the EU | Last update: July 2019"
  19.    RAC Programme meeting overview (July 2019)
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

    Read more about "RAC Programme meeting overview (July 2019)"
  20.    WFA co-signs letter raising concerns about Dual Quality law
    Advertising & policy

    WFA co-signs letter raising concerns about Dual Quality law

    FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer protection.

    Read more about "WFA co-signs letter raising concerns about Dual Quality law"
  21.    Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
    Advertising & policyDigital policy

    Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams

    Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media Performance, Ebiquity will take us through some of the key elements of online advertising and answer some of the biggest questions which tend to emerge during policy discussions on the topic.

    Read more about "Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams"