Posts about Press releases

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA announces plans to launch the Polish Advertisers Association
    Press releases
    Advertising & policy

    WFA announces plans to launch the Polish Advertisers Association

    WFA

    Polish Advertisers Association aims to launch by end of 2020

    Read more about "WFA announces plans to launch the Polish Advertisers Association"
  2. WFA launches the Voice Coalition at Cannes Lions
    Press releases
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    WFA

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  3. WFA launches The State of Advertising report
    Press releases
    Brand reputationCMO Forum

    WFA launches The State of Advertising report

    WFA

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  4. Global Alliance for Responsible Media launches to address digital safety
    Press releases

    Global Alliance for Responsible Media launches to address digital safety

    WFA

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

    Read more about "Global Alliance for Responsible Media launches to address digital safety"
  5. WFA launches Global Sourcing Board
    Press releases
    Marketing procurementMarketing procurement

    WFA launches Global Sourcing Board

    WFA

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"
  6. WFA statement on the "Christchurch Call to Action" in Paris
    Press releases

    WFA statement on the "Christchurch Call to Action" in Paris

    WFA

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May 15

    Read more about "WFA statement on the "Christchurch Call to Action" in Paris"
  7. WFA Global Marketer Week 2020 goes to Singapore
    Press releases

    WFA Global Marketer Week 2020 goes to Singapore

    WFA

    Fifth visit to APAC in a decade reflecting the region’s importance for brand growth

    Read more about "WFA Global Marketer Week 2020 goes to Singapore"
  8. WFA President’s Awards honour marketing leadership initiatives
    Press releases
    Global Marketer WeekPresident's Awards

    WFA President’s Awards honour marketing leadership initiatives

    WFA

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership

    Read more about "WFA President’s Awards honour marketing leadership initiatives"
  9. WFA urges brands to hold platforms to account
    Press releases
    Marketing strategyMarketing strategy

    WFA urges brands to hold platforms to account

    WFA

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content

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  10. Marketing and Policy teams need to work more closely together, shows new WFA research
    Press releases
    Global Marketer WeekMarketing strategyMarketing strategy

    Marketing and Policy teams need to work more closely together, shows new WFA research

    WFA

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

    Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"
  11. Mastercard’s Raja Rajamannar named WFA President
    Press releases
    Marketing strategyMarketing strategy

    Mastercard’s Raja Rajamannar named WFA President

    WFA

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

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  12. Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
    Press releasesVideo
    Global Marketer of the Year

    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    WFA

    The award to appoint the marketers who are making a difference for business and society

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  13. 7 in 10 clients: changing remuneration models will improve relations with agencies
    Press releasesReport
    Agency managementMarketing procurementMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    WFA

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

    Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"
  14. WFA launches Global Media Board
    Press releases
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  15. Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Press releases
    Advertising & policyDigital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    WFA

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

    Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"
  16. WFA study ranks countries by programmatic maturity
    Press releasesBenchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  17. WFA statement on the '3ve' ad fraud schemes takedown
    NewsPress releases

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.

    Read more about "WFA statement on the '3ve' ad fraud schemes takedown"
  18. WFA names shortlist for Global Marketer of the Year 2018
    Press releasesVideo
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2018

    WFA

    Winner to be announced in January

    Read more about "WFA names shortlist for Global Marketer of the Year 2018"
  19. WFA names first MENA Chair for WFA Forum
    Press releases

    WFA names first MENA Chair for WFA Forum

    WFA

    Coca-Cola’s Islam ElDessouky takes on regional role

    Read more about "WFA names first MENA Chair for WFA Forum"
  20. WFA launches Global Marketer of the Year 2018
    Press releases
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2018

    WFA

    Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2018"
  21. Brands to invest more on influencers
    Press releases
    Influencer marketing

    Brands to invest more on influencers

    WFA

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

    Read more about "Brands to invest more on influencers"