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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"Auditing is dead – long live auditing!
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (April 2022)
Read more about "Sourcing Forum meeting overview (April 2022)"Overview of the Sourcing Forum held in Athens on April 6, 2022.
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Marketing procurementMarketing structureMarketing procurementBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurementMarketing procurementBenchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurementMarketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurementMarketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
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Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 23, 2022.
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Agency managementSpotlight: Designing the right production model for your organisation
Read more about "Spotlight: Designing the right production model for your organisation"As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content creation, asset re-use and technology.
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Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 16, 2022.
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Marketing effectivenessMarketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
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Marketing strategyMarketing technologyMarketing strategyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Marketing procurementMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Marketing strategyMarketing strategySourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Spotlight: 2022 Global Production Trends
Read more about "Spotlight: 2022 Global Production Trends"Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for 2022.
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Agency managementSpotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.
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Benchmark: Definition, target setting and tracking of savings
Read more about "Benchmark: Definition, target setting and tracking of savings"This WFA member benchmark examined how clients define, set targets and track savings
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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Marketing procurementMarketing procurementWFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the industry
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Benchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.
