Posts about WFA Updates

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Responsible Advertising and Children Programme: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    Responsible Advertising and Children Programme: 2015 Year in Review

    WFA

    2015 continued to see marketing to children grab the headlines.

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  2. INSIGHT FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    INSIGHT FORUM: 2015 Year in Review

    WFA

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer intelligence capabilities.

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  3. Policy Action Group: 2015 Year in Review
    Expert opinion

    Policy Action Group: 2015 Year in Review

    WFA

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.

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  4. WFA CEO: 2015 in review
    Expert opinion
    Advertising & policyMarketing strategyMarketing strategy

    WFA CEO: 2015 in review

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on te year 2015

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