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Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurementBenchmark on recommended influencer agencies
Read more about "Benchmark on recommended influencer agencies"WFA member benchmark. For additional details, please log in.
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Global Marketer WeekMarketing procurementMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
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Ad techCross-media measurementMedia & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Agency managementCMO ForumMarketing organisation
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
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Benchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
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Marketing procurementMarketing procurementSurvey on measuring market share
Read more about "Survey on measuring market share"Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended creative agencies and consultancies
Read more about "Benchmark on recommended creative agencies and consultancies"An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency managementMarketing procurementMarketing procurementSurvey on Managing PR suppliers
Read more about "Survey on Managing PR suppliers"Survey on how members source and manage the public relations category.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended consultancies for brand architecture development
Read more about "Benchmark on recommended consultancies for brand architecture development"WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing strategyDigital media transformationMarketing strategyReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
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Marketing procurementMarketing procurementBenchmark on brand tracking in China
Read more about "Benchmark on brand tracking in China"WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
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Marketing procurementMarketing procurementBenchmark on Recommended digital content agencies in Europe
Read more about "Benchmark on Recommended digital content agencies in Europe"WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.
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Ad techMarketing procurementMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.
