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Selling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China, Ogilvy, provides insights into the opportunities and challenges of doing social commerce in China
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CreativityMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Marketing effectiveness“Advertising needs an MOT”, says ISBA
Read more about "“Advertising needs an MOT”, says ISBA"UK marketers discuss challenges ahead and the need for joint initiatives
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Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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The US celebrates data-driven marketing that ECHO across the globe
Read more about "The US celebrates data-driven marketing that ECHO across the globe"ANA’s annual award show sees Argentine health NGO receive top honours
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Marketing effectivenessPutting in the effort gives a great Effekt in Norway
Read more about "Putting in the effort gives a great Effekt in Norway"ANFO recognises brilliant examples of marketing effectiveness
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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (March 2020)
Read more about "Data Ethics Board meeting overview (March 2020)"Overview of the Data Ethics Board meeting held on 12 March 2020.
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Advertising & policyDigital policyGDPRePrivacy task force Meeting Overview (March 2020, Brussels)
Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Advertising & policyDigital policyPrivacy & tech
Data Ethics Board meeting overview (January 2020, London)
Read more about "Data Ethics Board meeting overview (January 2020, London)"Overview of the Data Ethics Board meeting held on 21 January 2020.
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Advertising & policyDigital policyGDPR
ePrivacy task force Meeting Overview (December 2019, Brussels)
Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"Meeting materials for WFA members.
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Advertising & policyDigital policyAd techPrivacy & techGDPRWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
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Advertising & policyDigital policyAd techPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
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Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Media & analyticsMarketing technologyAIMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Marketing technologyMarketing structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
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Brand purposeMarketing structureDigital media transformationMarketing capabilitiesFour WFA partner predictions for 2020
Read more about "Four WFA partner predictions for 2020"Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Advertising & policyDigital policyWebinar: ePrivacy: what is it and what does it mean for advertisers?
Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.
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Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategyCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
