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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Chile honours commitments to responsible marketing

    WFA News

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  2. Moroccan association to launch environmental initiative ahead of COP22

    WFA News

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  3. Brazil debates on branding in the age of innovation

    WFA News

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  4. Industry launches Coalition for Better Ads

    Goal is to improve consumers' experience online

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  5.    7 steps to successful agency assessment & performance management

    7 steps to successful agency assessment & performance management

    The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,

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  6.    8 observations on conducting a social media audit in China

    8 observations on conducting a social media audit in China

    The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

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  7. Raising your game: driving effectiveness with online video

    Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the conversations around effectiveness and online video with locally-based marketers.

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  8. WFA welcomes two new members to the team

    WFA News

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  9. WFA supports inaugural Effectiveness Week

    WFA News

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  10. Pakistan association releases creative brief toolkit

    WFA News

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  11. Italy launches platform for digital marketing best practice

    WFA News

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  12. American advertisers take on digital and social media

    WFA News

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  13. Turkish advertisers sign commitment to responsible news practices

    WFA News

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  14. Finnish association holds event on value of advertising

    WFA News

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  15. Zimbabwe unveils top 200 brands

    WFA News

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  16. Paraguay awards country's best brands

    WFA News

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  17. German advertisers welcome new Board

    WFA News

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  18.    5 Ways Brands can improve Media Agency Capabilities

    5 Ways Brands can improve Media Agency Capabilities

    It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.

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  19. MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia

    WFA Press Release

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  20. UK: Facebook is the news industry's mutual challenge, says Guardian editor

    WFA News

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  21. Australia: AANA Marketing Dividends returns

    WFA News

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