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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership services, communications and finance.
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Brand purposeBrand reputationCreativityGlobal Marketer of the YearWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the Year
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WFA grows its corporate network
Read more about "WFA grows its corporate network"WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.
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Global Marketer of the YearWFA members inducted into inaugural Forbes CMO Hall of Fame
Read more about "WFA members inducted into inaugural Forbes CMO Hall of Fame"Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
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Advertising & policyValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
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Advertising & policySustainabilityAd Net Zero goes global to help the ad industry achieve net zero
Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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Advertising & policyDigital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation.
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Advertising & policyAd tech
GARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing collaboration.
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Advertising & policyAXA and Philips add their weight to WFA’s Planet Pledge
Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing
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How industry associations are supporting the ad industry and people of Ukraine
Read more about "How industry associations are supporting the ad industry and people of Ukraine"Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of Ukraine
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Marketing Finland creates label for companies and organisations helping Ukraine
Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage others to help
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Slovenian association helps Ukrainian families through creative competition and NFTs
Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia
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ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching process
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Estonia celebrates the power of creativity
Read more about "Estonia celebrates the power of creativity"TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions
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Advertising & policyInclusive marketingANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI strategy
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Call for nominations: The Drum Future 50, in partnership with WFA
Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than 18 months
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Advertising & policyInclusive marketingUnstereotype Alliance launches Argentina chapter
Read more about "Unstereotype Alliance launches Argentina chapter"Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in Advertising (MEP) as allies
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Malaysian association elects new president
Read more about "Malaysian association elects new president"Claudian Navin Stanislaus is the new president of MAA
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Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers looking to help Ukraine
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Advertising & policyCross-media measurementGlobal Marketer WeekSustainabilityNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including on climate action, online safety and media measurement.
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Global Marketer WeekWFA Global Marketer Week heads to Istanbul for 2023
Read more about "WFA Global Marketer Week heads to Istanbul for 2023"Event to take place from April 25 to 28
