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WFA announces speakers for Global Marketer Week
Read more about "WFA announces speakers for Global Marketer Week"Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia
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Data moving to the centre of global marketing strategies
Read more about "Data moving to the centre of global marketing strategies"Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'
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Chinese marketers expect mobile to become a strong offline business driver in 2015/16
Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"Mobile messaging app use up 305% year on year
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AirAsia joins World Federation of Advertisers
Read more about "AirAsia joins World Federation of Advertisers"First Malaysian company to join, fifth member from APAC
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Unilever's Porter to lead WFA's China MEDIAFORUM
Read more about "Unilever's Porter to lead WFA's China MEDIAFORUM"WFA Press Release
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Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
Read more about "Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM"WFA Press Release
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Andrew Knott of McDonald's to lead APAC WFA network
Read more about "Andrew Knott of McDonald's to lead APAC WFA network"WFA Press Release
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WFA appoints Barclays marketer, David Wheldon, as new president
Read more about "WFA appoints Barclays marketer, David Wheldon, as new president"New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
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