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Data Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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CMO ForumRoster arrangements under review at 74% of multinational brands
Read more about "Roster arrangements under review at 74% of multinational brands"New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Global Marketer WeekWFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Marketer WeekPresident's AwardsWFA President’s Awards honour marketing leadership initiatives in seven countries
Read more about "WFA President’s Awards honour marketing leadership initiatives in seven countries"Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership
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Global Marketer WeekMarketing strategyMarketing strategy
Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Digital policyGDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"But half of marketers are not regarded as fully aware of the implications for future campaigns
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Digital policyMarketing strategyMarketing strategyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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Major multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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Global Marketer of the Year
Unilever’s Keith Weed named WFA Global Marketer of the Year
Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Ad tech
Major multinationals hike programmatic budgets while seeking greater control
Read more about "Major multinationals hike programmatic budgets while seeking greater control"WFA study finds increase of 11 percentage points expected 2017/18
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Global Marketer of the Year
WFA names shortlist for Global Marketer of the Year
Read more about "WFA names shortlist for Global Marketer of the Year"The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom, Huawei, Mars, Mastercard, Procter & Gamble and Unilever.
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AIMajor multinationals identify emerging skills gaps on AI, programmatic and IoT
Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"Performance lags priority on digital integration and e-commerce
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Global Marketer of the YearWFA launches Global Marketer of the Year
Read more about "WFA launches Global Marketer of the Year"Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications
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Digital policy
70% of global marketers are not fully aware of the implications of GDPR
Read more about "70% of global marketers are not fully aware of the implications of GDPR"A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU
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Global Marketer Week
Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
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Global marketers making radical changes to media management
Read more about "Global marketers making radical changes to media management"WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud
