Posts about Press releases

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Press releases

    WFA announces changes to global leadership team

    WFA

    WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa

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  2. Press releases

    ASEAN marketers seek enhanced digital capabilities

    WFA

    Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th

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  3. Press releases

    WFA announces speakers for Global Marketer Week

    WFA

    Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia

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  4. Press releases

    Data moving to the centre of global marketing strategies

    WFA

    Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'

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  5. Press releases

    Chinese marketers expect mobile to become a strong offline business driver in 2015/16

    WFA

    Mobile messaging app use up 305% year on year

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  6. Press releases

    AirAsia joins World Federation of Advertisers

    WFA

    First Malaysian company to join, fifth member from APAC

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  7. Press releases

    Unilever's Porter to lead WFA's China MEDIAFORUM

    WFA

    WFA Press Release

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  8. Press releases

    Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM

    WFA

    WFA Press Release

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  9. Press releases

    Andrew Knott of McDonald's to lead APAC WFA network

    WFA

    WFA Press Release

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  10. Press releases

    WFA appoints Barclays marketer, David Wheldon, as new president

    WFA

    New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell

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