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Benchmark: Recommended Training Providers
Read more about "Benchmark: Recommended Training Providers"A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members.
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Marketing procurementMarketing procurementBenchmark: Media spend on agency fees in South East Asia
Read more about "Benchmark: Media spend on agency fees in South East Asia"WFA member survey for Media spend on agency fees in South East Asia markets
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Benchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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Agency managementIn-housingMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Advertising & policyInclusive marketing
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family status
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
But marketing still outperforms many other industries globally on DEI
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Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategyPlanet Pledge Leaders' Forum: Poll results
Read more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories.
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Marketing effectivenessBenchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
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Advertising & policySustainabilityBenchmark: Sustainability & Marketing Consultants
Read more about "Benchmark: Sustainability & Marketing Consultants"WFA member benchmark on recommended sustainability and marketing consultants.
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Agency managementBenchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions
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Capability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance
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Marketing operationsMarketing organisation
The Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Inclusive marketingMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI
Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.
National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.
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Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operationsSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
Read more about "Get comfortable with sustainability"The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.
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Inclusive marketingWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.
Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.
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Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Advertising & policyBrand purposeSustainabilityMarketing operationsMarketing and Sustainability: Closing the Gaps
Read more about "Marketing and Sustainability: Closing the Gaps"What can Marketers do to drive Sustainability in their industry?
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Marketing procurementMarketing procurementBenchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Inclusive marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.
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Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Strategic ‘packaging’ design agency
Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"Member benchmark on global category management of strategic ‘packaging’ design agency.
