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Advertising & policyDigital policyPrivacy & tech
PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
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Advertising & policyDigital policy
RAC Programme meeting overview (July 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.
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Marketing structureDigital media transformation
Setting up a digital hub? Don’t forget to plug in the people
In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of dynamic human beings, Ranji David explains
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (24 June 2019)
Overview of the Data Ethics Board meeting held on June 24th, 2019
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (6 June 2019)
Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (June 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
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Marketing procurementDigital media transformationMarketing procurement
Sourcing Forum meeting overview (May 2019)
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Advertising & policyDigital policyGDPR
GDPR represents the beginning, not the end, of the data privacy journey
The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.
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Advertising & policyDigital policy
RAC Programme meeting overview (May 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels
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Advertising & policyDigital policyMarketing structure
PAG Meeting Overview (May 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (April 2019)
Overview of the Data Ethics Board meeting held on April 8th, 2019
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Advertising & policyDigital policyMedia & analyticsCMO Forum
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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Ad techMarketing technologyDigital media transformationMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (March 2019)
Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on email/newsletter tracking pixels
WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (February 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.
Read more about "PAG Meeting Overview (February 2019, Brussels)"
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (March 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
Read more about "DGX meeting overview (March 2019)"
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (February 2019)
Overview of the Data Ethics Board meeting held on February 15th, 2019
Read more about "Data Ethics Board meeting overview (February 2019)"
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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