Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX Benchmark: Standard Contractual Clauses
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    WFA

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  2. DGX Benchmark: Increasing data privacy awareness for Marketers
    Benchmark
    Advertising & policyDigital policyPrivacy & techMarketing structure

    DGX Benchmark: Increasing data privacy awareness for Marketers

    WFA

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  3. DGX Benchmark: CCPA and online behavioural advertising
    Benchmark
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX Benchmark: CCPA and online behavioural advertising

    WFA

    This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.

    Read more about "DGX Benchmark: CCPA and online behavioural advertising"
  4. Sourcing Forum meeting overview (December 2019)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (December 2019)

    WFA

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (December 2019)"
  5. Benchmark: Buying Channels
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    WFA

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  6. Webinar: California Consumer Privacy Act - insights for advertisers
    Video
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    WFA

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  7. PAG Meeting Overview (November 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  8. Data Ethics Board meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    WFA

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  9. DGX meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  10. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  11. DGX: Google Q&A on privacy and advertising
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    WFA

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  12. RAC Programme meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

    Read more about "RAC Programme meeting overview (November 2019)"
  13. Take-outs from the Data Protection Congress 2019
    Expert opinion
    Advertising & policyDigital policy

    Take-outs from the Data Protection Congress 2019

    Catherine Armitage

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels

    Read more about "Take-outs from the Data Protection Congress 2019"
  14. Privacy compliance for cookies, pixels and other types of tracker (2019)
    Benchmark
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    WFA

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  15. ePrivacy task force meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (November 2019)

    WFA

     Meeting materials for WFA members.

    Read more about "ePrivacy task force meeting overview (November 2019)"
  16. Webinar: Blockchain in Marketing
    Video
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    WFA, R3

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current Blockchain landscape including a guide to some of the more prominent players in the space.

    Read more about "Webinar: Blockchain in Marketing"
  17. Webinar: Proliferation of kids privacy regulations
    Video
    Advertising & policyDigital policyGDPR

    Webinar: Proliferation of kids privacy regulations

    WFA, SuperAwesome

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.

    Read more about "Webinar: Proliferation of kids privacy regulations"
  18. Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on partners for data privacy strategy on implementation

    WFA

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.

    Read more about "DGX Benchmark on partners for data privacy strategy on implementation"
  19. Blockchain can create more efficiency and transparency in digital marketing, according to German study
    News
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    WFA

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  20. RAC Programme meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyGDPR

    RAC Programme meeting overview (September 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  21. Data Ethics Board meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    WFA

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"