Posts about Laura Baeyens

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Kenyan association appoints new board
    News

    Kenyan association appoints new board

    WFA

    Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK

    Read more about "Kenyan association appoints new board"
  2. Indian advertisers address “the connectedness paradox”
    News

    Indian advertisers address “the connectedness paradox”

    WFA

    Advertising deemed as strong resource for changing perceptions

    Read more about "Indian advertisers address “the connectedness paradox”"
  3. Belgium identifies 6 key industry trends
    News

    Belgium identifies 6 key industry trends

    WFA

    A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day

    Read more about "Belgium identifies 6 key industry trends"
  4. WFA President’s Awards honour marketing leadership initiatives
    Press releases
    Global Marketer WeekPresident's Awards

    WFA President’s Awards honour marketing leadership initiatives

    WFA

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership

    Read more about "WFA President’s Awards honour marketing leadership initiatives"
  5. In the spotlight: AANA Australia’s John Broome
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: AANA Australia’s John Broome

    WFA

    Meet John Broome, CEO of AANA

    Read more about "In the spotlight: AANA Australia’s John Broome"
  6. Unstereotype Alliance launches in Brazil
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Brazil

    WFA

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

    Read more about "Unstereotype Alliance launches in Brazil"
  7. ANA sets up marketing certification programme
    News

    ANA sets up marketing certification programme

    WFA

    New online and on-demand programme aims to enhance marketers’ skill set

    Read more about "ANA sets up marketing certification programme"
  8. 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    News
    Advertising & policyValue of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    WFA

    APAN unveils Value of Advertising study

    Read more about "1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP"
  9. Roles are changing in advertising in Turkey
    News

    Roles are changing in advertising in Turkey

    WFA

    Advertising deemed as strong resource for changing perceptions

    Read more about "Roles are changing in advertising in Turkey"
  10. French advertisers commit to a more responsible digital ecosystem
    News

    French advertisers commit to a more responsible digital ecosystem

    WFA

    15 big advertisers announce support of France’s Digital Ad Trust

    Read more about "French advertisers commit to a more responsible digital ecosystem"
  11. Consumers reward the best advertising campaigns in Japan
    News

    Consumers reward the best advertising campaigns in Japan

    WFA

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

    Read more about "Consumers reward the best advertising campaigns in Japan"
  12. Swedish advertisers launch transparency guide
    News

    Swedish advertisers launch transparency guide

    WFA

    New guide addresses ad fraud, brand safety, viewability issues

    Read more about "Swedish advertisers launch transparency guide"
  13. Norway celebrates the “beekeepers” of advertising effectiveness
    News

    Norway celebrates the “beekeepers” of advertising effectiveness

    WFA

    ANFO rewards marketing campaigns that create value for business and brands

    Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"
  14. In the spotlight: OWM Germany’s Joachim Schuetz
    Expert opinion

    In the spotlight: OWM Germany’s Joachim Schuetz

    WFA

    Meet Joachim Schuetz, Managing Director of OWM

    Read more about "In the spotlight: OWM Germany’s Joachim Schuetz"
  15. China looks back at 40 years of brand building
    News
    Marketing structureMarketing capabilities

    China looks back at 40 years of brand building

    WFA

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  16. What does 2019 hold for marketers?
    Expert opinion
    Marketing structureMarketing capabilities

    What does 2019 hold for marketers?

    WFA

    Advertiser associations around the world share their thoughts.

    Read more about "What does 2019 hold for marketers?"
  17. 2018, the year of...
    Expert opinion
    Advertising & policy

    2018, the year of...

    WFA

    What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.

    Read more about "2018, the year of..."
  18. Australian association strengthens guidance on body image
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on body image

    WFA

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on body image"
  19. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    WFA

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  20. Effie Awards launches in Pakistan
    News
    Creativity

    Effie Awards launches in Pakistan

    WFA

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

    Read more about "Effie Awards launches in Pakistan"
  21. Students compete in marketing effectiveness awards in Spain
    News
    Marketing effectivenessMarketing capabilities

    Students compete in marketing effectiveness awards in Spain

    WFA

    AEA launches university programme

    Read more about "Students compete in marketing effectiveness awards in Spain"