Posts about Marketing structure

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on C-suite roles and responsibilities
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Benchmark on C-suite roles and responsibilities

    WFA

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.

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  2. Benchmark on franchising models
    Benchmark
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA

    WFA member benchmark on franchising models.

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  3. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

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  4. Survey on Global Marketing Category Management
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

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  5. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  6. Marketing in Africa Interim regional survey results
    Benchmark
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    WFA, MillwardBrown

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.

    Read more about "Marketing in Africa Interim regional survey results"
  7. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

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  8. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

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  9. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

    Read more about "Survey on media management in the US"