Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

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Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

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WFA has teamed up with The Economist Group for a study into the current state of advertising. 

This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.

In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. 

Overview of the Media Forum held on November 7th, 2019 in New York.

In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.