Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

David Wheldon, WFA President, CMO RBS

Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

90% are reviewing contracts to secure greater control

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

WFA Press Release

Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017