Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  2.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  3.    Webinar: A Marketer's guide to digital ad fraud
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  4.    WFA Q&A session with Google on advertiser identity verification
    Advertising & policyDigital policyAd techPrivacy & tech

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.

    Read more about "WFA Q&A session with Google on advertiser identity verification"
  5.    Webinar: The EU Pledge - a practical guide for marketers
    Advertising & policyDigital policy

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    Read more about "Webinar: The EU Pledge - a practical guide for marketers"
  6.    WFA position on data and privacy
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  7.    WFA submission - Report on the application of the GDPR
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  8.    Survey: Data ethics (2020)
    Advertising & policyDigital policyPrivacy & tech

    Survey: Data ethics (2020)

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"
  9.    Webinar: WFA in 2020 - What’s now, what’s next
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

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  10.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  11.    Data Ethics Board meeting overview (March 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

    Read more about "Data Ethics Board meeting overview (March 2020)"
  12.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  13.    Data Ethics Board meeting overview (January 2020, London)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"
  14.    Everyone’s talking about… privacy
    Digital policy

    Everyone’s talking about… privacy

    A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage comments on the latest developments.

    Read more about "Everyone’s talking about… privacy"
  15.    RAC Programme Meeting Overview (February 2020)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"
  16.    ePrivacy task force Meeting Overview (December 2019, Brussels)
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (December 2019, Brussels)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
  17.    Webinar: The future of cookies and digital advertising
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.

    Read more about "Webinar: The future of cookies and digital advertising"
  18.    EU ePrivacy Regulation: WFA briefing, February 2020
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  19.    PAG Meeting Overview (February 2020, Brussels)
    Advertising & policyDigital policyAd tech

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.

    Read more about "PAG Meeting Overview (February 2020, Brussels)"
  20.    Norway wants to take you back to school
    Advertising & policyDigital policy

    Norway wants to take you back to school

    ANFO launches certification in responsible marketing and data privacy

    Read more about "Norway wants to take you back to school"
  21.    DGX meeting overview (February 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"