Posts about Inclusive marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. UK ad industry unveils new inclusion group and hub
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils new inclusion group and hub

    WFA

    ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives

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  2. Webinar: The case for greater diversity and inclusion in marketing
    Video
    Advertising & policyTrends & forecastsInclusive marketing

    Webinar: The case for greater diversity and inclusion in marketing

    WFA

    What can brands do to step up their diversity and inclusion efforts?

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  3. The power of diversity at a time of crisis
    Expert opinion
    Advertising & policyInclusive marketing

    The power of diversity at a time of crisis

    Belinda Smith, Jerry Daykin

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.

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  4. Experts make the case for greater diversity and inclusion in marketing
    Expert opinion
    Advertising & policyInclusive marketing

    Experts make the case for greater diversity and inclusion in marketing

    WFA

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.

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  5. WFA launches new guide on diversity and inclusion in marketing
    Press releases
    Inclusive marketing

    WFA launches new guide on diversity and inclusion in marketing

    WFA

    New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin

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  6. A Marketer's Approach to Diversity and Inclusion
    Report
    Advertising & policyInclusive marketing

    A Marketer's Approach to Diversity and Inclusion

    WFA

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work culture. 

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  7. RAC Programme Meeting Overview (February 2020)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (February 2020)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

    Read more about "RAC Programme Meeting Overview (February 2020)"
  8. Top 12 thoughts from our Global Marketer of the Year shortlist
    Expert opinion
    Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategy

    Top 12 thoughts from our Global Marketer of the Year shortlist

    WFA

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships

    Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"
  9. Colombia applies pressure to inadequate representation in advertising
    News
    Advertising & policyInclusive marketing

    Colombia applies pressure to inadequate representation in advertising

    WFA

    ANDA Colombia launches guide to stamp out stereotypes in marcomms

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  10. French update programme to make marketing FAIReR
    News
    Advertising & policyInclusive marketingSustainability

    French update programme to make marketing FAIReR

    WFA

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

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  11. South Africa and Unstereotype Alliance write a new chapter in the fight for equality
    News
    Advertising & policyInclusive marketing

    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    WFA

    Marketing Association of South Africa launch the third Unstereotype Alliance national chapter

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  12. PAG Meeting Overview (November 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

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  13. Unstereotype Alliance launches in Turkey
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Turkey

    WFA

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

    Read more about "Unstereotype Alliance launches in Turkey"
  14. RAC Programme meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

    Read more about "RAC Programme meeting overview (November 2019)"
  15. WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
    Expert opinion
    Inclusive marketing

    WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising

    Stephan Loerke

    Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of WFA

    Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"
  16. WFA and Latin American associations commit to action on harmful ad stereotypes
    Press releases
    Advertising & policyInclusive marketing

    WFA and Latin American associations commit to action on harmful ad stereotypes

    WFA

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

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  17. Buenos Aires Declaration for Progressive Advertising
    News
    Inclusive marketing

    Buenos Aires Declaration for Progressive Advertising

    WFA

    WFA and national advertiser associations in South America commit to action on harmful ad stereotypes

    Read more about "Buenos Aires Declaration for Progressive Advertising"
  18. WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Press releases
    Inclusive marketing

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    WFA

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

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  19. Declaración para una Publicidad Progresiva
    News
    Inclusive marketing

    Declaración para una Publicidad Progresiva

    WFA

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad

    Read more about "Declaración para una Publicidad Progresiva"
  20. Let's talk about bias
    Expert opinion
    Inclusive marketing

    Let's talk about bias

    Camelia Cristache-Podgorean

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of progressive representation right: presence, personality, perspective

    Read more about "Let's talk about bias"
  21. Advertising has rebranded diversity, and it isn’t a positive change
    Expert opinion
    Advertising & policyInclusive marketingContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Belinda Smith

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives

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