Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DGX meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  2. DGX Benchmark on collection and notification policies for stakeholder data
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

    WFA

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  3. DGX Benchmark on customer data retention and notification
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

    WFA

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  4. Spanish launch guide to improve online user experience
    News

    Spanish launch guide to improve online user experience

    WFA

    New guide offers practical advice to improve perception of digital advertising

    Read more about "Spanish launch guide to improve online user experience"
  5. RAC Programme meeting overview (July 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

    Read more about "RAC Programme meeting overview (July 2019)"
  6. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

    Read more about "Data Ethics Board meeting overview (24 June 2019)"
  7. Data Ethics Board meeting overview (6 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (6 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

    Read more about "Data Ethics Board meeting overview (6 June 2019)"
  8. DGX meeting overview (June 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

    Read more about "DGX meeting overview (June 2019)"
  9. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  10. GDPR represents the beginning, not the end, of the data privacy journey
    Expert opinion
    Advertising & policyDigital policyGDPR

    GDPR represents the beginning, not the end, of the data privacy journey

    Rebecka Allén

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.

    Read more about "GDPR represents the beginning, not the end, of the data privacy journey"
  11. Member barometer 2019
    Benchmark
    Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    Member barometer 2019

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  12. Data Ethics Board meeting overview (April 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (April 2019)

    WFA

    Overview of the Data Ethics Board meeting held on April 8th, 2019

    Read more about "Data Ethics Board meeting overview (April 2019)"
  13. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  14. Data Ethics Board meeting overview (March 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (March 2019)

    WFA

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

    Read more about "Data Ethics Board meeting overview (March 2019)"
  15. DGX Benchmark on email/newsletter tracking pixels
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on email/newsletter tracking pixels

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  16. PAG Meeting Overview (February 2019, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (February 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  17. Data Ethics Board meeting overview (February 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (February 2019)

    WFA

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"
  18. DGX Benchmark on data privacy controls and audit frameworks
    Benchmark
    Advertising & policyDigital policy

    DGX Benchmark on data privacy controls and audit frameworks

    WFA

    Benchmark results from members on data privacy controls and audit frameworks

    Read more about "DGX Benchmark on data privacy controls and audit frameworks"
  19. Facebook and GDPR benchmark
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Facebook and GDPR benchmark

    WFA

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).

    Read more about "Facebook and GDPR benchmark"
  20. DGX Benchmark on Facebook and GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on Facebook and GDPR

    WFA

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  21. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    WFA

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"