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Advertising & policyInclusive marketingFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as most common forms of discrimination
Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities
APAC markets perform marginally better against the global average for discrimination reported on basis of age and family status but slightly worse when it comes to negative behaviours, particularly reported by female respondents.
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Advertising & policyEY, Mars and Nomad Foods join WFA’s Planet Pledge
Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
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Advertising & policyDigital policyWFA response to MEP’s call for ban on targeted advertising
Read more about "WFA response to MEP’s call for ban on targeted advertising" -
WFA and ANA call on Facebook to address whistleblower allegations
Read more about "WFA and ANA call on Facebook to address whistleblower allegations" -
WFA adds three new team members
Read more about "WFA adds three new team members"Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the organisation’s work in key policy areas, communications and boost media expertise.
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WFA welcomes 10 new corporate members
Read more about "WFA welcomes 10 new corporate members"Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021.
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Advertising & policyInclusive marketingWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
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Advertising & policy
Denmark, Finland and Sweden launch Nordic alliance for responsible media
Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in the Nordic region.
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Advertising & policyCross-media measurementCanadian association appoints lead for cross-media measurement initiative
Read more about "Canadian association appoints lead for cross-media measurement initiative"ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Advertising & policyInclusive marketingNorwegian ad industry unveils new guidance to diversity strategy and recruitment
Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"ANFO and other industry associations aim to jointly improve diversity in Norway advertising
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing structureMarketing capabilitiesMarketing operationsWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and businesses during the second year of the pandemic
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Kenyan association launches mentorship programme for marketers and students
Read more about "Kenyan association launches mentorship programme for marketers and students"New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry
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Italian association appoints new Director General
Read more about "Italian association appoints new Director General"Raffaele Pastore is the new Director General of UPA
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Paraguay association welcomes first female president
Read more about "Paraguay association welcomes first female president"Patricia Toyotoshi is the new president of CAP
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Advertising & policyMajor food companies agree new self-regulatory controls on food marketing globally
Read more about "Major food companies agree new self-regulatory controls on food marketing globally"Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age of 13.
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the organisation’s work in key policy areas, improve its human resources capabilities and enhance its administration and events respectively.
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The Drum and WFA recognise 50 rising stars in brand marketing
Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for less than 18 months
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Slovenian association launches international internship programme for young creatives
Read more about "Slovenian association launches international internship programme for young creatives"New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of Mastercard
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Advertising & policyICAS Global Awards recognise innovative initiatives around advertising self-regulation
Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation
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Marketing effectivenessSwedish advertisers create industry standard for marketing effectiveness
Read more about "Swedish advertisers create industry standard for marketing effectiveness"“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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Inclusive marketingMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI
Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.
National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.
