Posts about Data governance

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Why data integrity matters for media effectiveness
    Whitepaper
    Data governance

    Why data integrity matters for media effectiveness

    WFA

    WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.

    Read more about "Why data integrity matters for media effectiveness"
  2. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  3. It's time to regulate the digital ad market
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    It's time to regulate the digital ad market

    Stephan Loerke

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  4. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  5. Three hot topics in digital policy
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    Three hot topics in digital policy

    Gabrielle Robitaille

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.

    Read more about "Three hot topics in digital policy"
  6. DGX meeting overview (July 2020)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  7. Why marketers must embrace ethical data use
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    WFA

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"
  8. WFA launches world’s first guide on data ethics for brands
    Press releasesReport
    Advertising & policyDigital policyData governance

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

    Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

    Read more about "WFA launches world’s first guide on data ethics for brands"
  9. Webinar: GDPR and online advertising - what next?
    Video
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    WFA

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  10. Data Safety Benchmarking & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  11. Webinar: Data safety and risk, benchmarking approaches across the industry
    Video
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    WFA

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  12. WFA position on data and privacy
    Briefings & position papers
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    WFA position on data and privacy

    WFA

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  13. WFA submission - Report on the application of the GDPR
    Briefings & position papersReport
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  14. DGX meeting overview (February 2020)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (February 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  15. DGX Benchmark: Standard Contractual Clauses
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & tech

    DGX Benchmark: Standard Contractual Clauses

    WFA

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

    Read more about "DGX Benchmark: Standard Contractual Clauses"
  16. DGX meeting overview (November 2019)
    Event reports
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  17. Privacy compliance for cookies, pixels and other types of tracker (2019)
    Benchmark
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    WFA

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.

    Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
  18. Data Ethics Board meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    WFA

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  19. DGX Benchmark on collection and notification policies for stakeholder data
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

    WFA

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  20. DGX Benchmark on customer data retention and notification
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

    WFA

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  21. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

    Read more about "Data Ethics Board meeting overview (24 June 2019)"