Posts about Marketing tool

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. A quick-start directory to help find a marketing consultant
    Guides & templates
    Marketing tool

    A quick-start directory to help find a marketing consultant

    WFA

    WFA has updated its Consultants Directory, a comprehensive, non-exhaustive listing of marketing consultancies which provides marketers with a structured overview of specialist consulting firms that are known for their expertise in areas such as media advisory, marketing operations, production, digital/data, and marketing capability management.

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  2. WFA launches new Transparency Tool for media
    Marketing tool

    WFA launches new Transparency Tool for media

    Tom Ashby

    WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key areas of media practice.

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