Posts about Toy marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Marketing policy can no longer be an afterthought
    Expert opinion
    Advertising & policyBrand reputation

    Marketing policy can no longer be an afterthought

    Gabrielle Robitaille

    The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches, says Gabrielle Robitaille, Director of Policy at WFA.

    Read more about "Marketing policy can no longer be an afterthought"
  2. Regulatory mapping of marketing to children and use of licensed characters & toys
    Maps & infographics
    Advertising & policy

    Regulatory mapping of marketing to children and use of licensed characters & toys

    WFA

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products

    Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"
  3. DGX meeting overview (June 2019)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

    Read more about "DGX meeting overview (June 2019)"